Translating neurovascular innovation into trusted marketing.

Silk Road Medical pioneered TCAR (TransCarotid Artery Revascularization), a minimally invasive procedure to reduce stroke risk during carotid stenosis treatment. The challenge was twofold: communicate complex clinical science to both physicians and hospital administrators, and build a brand presence that could compete with much larger medical device manufacturers. Every piece needed to balance regulatory precision with confident, approachable design.

Working independently as the company's dedicated creative resource for over eight years, I led strategic design execution across sales communications, trade show exhibits, packaging, and event materials. I developed a visual language that made complex neurovascular technology feel accessible and trustworthy, centered on clarity, consistency, and clinical credibility across every touchpoint.

• Clinical Storytelling: Translating procedural detail into clear visual narratives for sales materials, brochures, and training collateral.
• Product Packaging: Designing retail-ready packaging systems for the ENROUTE Transcarotid Stent, ENROUTE Neuroprotection, and ENFLATE Catheter product lines.
• Environmental Branding: Creating convention and trade show experiences, including National Sales Meeting themed campaigns like "Whatever It Takes" and the earlier "Brighter Together" that brought the brand to life at medical conferences and company events.

• Product Collateral: Produced a comprehensive suite of sell sheets, technical brochures, and procedural guides covering the full ENROUTE product portfolio.
• Packaging Systems: Designed clean, compliant packaging for the ENROUTE Stent System and ENFLATE Catheter with distinctive chevron branding that stood out on hospital shelves.
• Campaign Development: Developed the annual National Sales Meeting themes, including the "Whatever It Takes" campaign — featuring large-scale convention banners with athletic imagery and motivational messaging that reinforced the company's patient-first mission — and the earlier "Brighter Together" campaign that rallied the sales force around a shared identity.
• Promotional Programs: Developed themed promotional kits, including the ENFLATE launch box with a countdown reveal experience.

• Strategic Impact: The comprehensive design systems and brand presence contributed to Silk Road Medical's $1.16 billion acquisition by Boston Scientific in 2023.
• Brand Consistency: Maintained a unified visual identity across all materials for over eight years, building deep brand recognition in the neurovascular space.
• Sales Enablement: Equipped the sales team with clear, professional collateral that helped them communicate complex clinical value to physicians and procurement teams.
• Market Presence: The convention and trade show experiences created memorable brand moments that helped Silk Road Medical compete against much larger competitors in a crowded medical device market.