Engineering surface intelligence through molecular clarity.

Adhesion science is invisible and highly technical. Brighton Science (formerly BTG Labs) needed to pivot from being a "testing lab" to a high-tech "surface intelligence" partner for manufacturers in the aerospace, medical, and automotive sectors. The brand needed to look as precise and innovative as the molecular-level data they provide.

In partnership with Spyglass Creative, we developed a visual system that balanced "Scientific Authority" with "Modern Innovation." We used a bold, energetic color palette to break the "sterile blue" clichés of the science industry, creating a brand that felt active, urgent, and essential to a modern production line.

• Visual Identity: Refined the branding to feel more like a technology firm and less like a traditional lab.
• Information Design: Created a suite of sales tools and technical collateral that made complex surface-science data easy to navigate for engineers and procurement officers alike.
• Integrated Systems: Developed a cohesive look for everything from digital advertising to physical brand folders, ensuring a "premium laboratory" feel at every touchpoint.

• Brand Evolution: Successfully repositioned the company as a "Surface Intelligence" leader, expanding its reach into high-growth medical and tech markets.
• Lead Quality: The more sophisticated visual presence helped the sales team engage with higher-level decision-makers at Fortune 500 companies.
• Unified Narrative: Created a "sticky" brand that successfully unified their technical expertise with a modern, tech-forward aesthetic.