Brand collateral and advertising for medical device innovators.

Medical device marketing lives at the intersection of science, regulation, and persuasion. Every piece needs to communicate clinical credibility to physicians, build trust with hospital administrators, and stand out in a crowded field of competitors — all while navigating FDA and compliance requirements. Working independently through various agencies over the years, I was brought in to give these companies the kind of strategic, cohesive brand thinking that large agencies charge premium rates for, but with the agility and hands-on execution that fast-moving MedTech companies need.

Each client came with its own clinical specialty, regulatory constraints, and audience. But the approach was consistent: dig into the science, understand the patient and physician journey, and translate complex procedural detail into visual systems that felt credible, confident, and human.

• Brand Systems: Developed identity systems, visual languages, and brand guidelines for companies like ATS Medical, Entellus, FlowCardia, and Nonin Medical — each with its own clinical specialty and market position.
• Advertising Campaigns: Created print and digital advertising for industry leaders including St. Jude Medical, Medtronic, Sorin Group, and EV3, translating device specifications into compelling clinical narratives.
• Product Launches: Designed launch campaigns and promotional materials for new device introductions, helping startups and established companies alike make a confident market entry.
• Agency Collaboration: Worked as an embedded creative resource through multiple agencies, bringing senior-level direction and hands-on execution to every project.

• Clinical Advertising: Produced advertising campaigns for St. Jude Medical (Regent valve), Medtronic, Sorin Group, and EV3 that balanced scientific accuracy with visual impact.
• Brand Identity: Built complete identity systems for emerging MedTech companies including ATS Medical, Axera, FlowCardia, and Nonin Medical, giving them the credibility to compete alongside established players.
• Environmental & Tradeshow: Designed convention and trade show experiences that translated complex device narratives into engaging, approachable booth environments.
• Corporate Branding: Delivered corporate brand systems for companies like Ecolab's healthcare division, extending their visual identity across medical and clinical touchpoints.

• Market Credibility: Helped emerging companies like ATS Medical, FlowCardia, and Nonin Medical build the kind of professional, trustworthy brand presence that earned physician confidence and supported market adoption.
• Campaign Impact: Advertising campaigns for St. Jude Medical, Medtronic, and Sorin Group drove awareness and consideration among target physician audiences in competitive cardiovascular and neurovascular markets.
• Brand Consistency: Delivered cohesive visual systems that scaled across print, digital, environmental, and packaging — maintaining brand integrity across every touchpoint.
• Trusted Partner: Became the go-to creative resource for multiple agencies and MedTech companies, called on repeatedly for strategic brand thinking and execution across dozens of projects over 15+ years.