Recently acquired by Textron Aviation, the Slovenian company, Pipistrel Aviation was in need of a brand update. Working with the Gilmore Group in NYC, we redefined Pipistrel as a leader in the the sport aircraft market with a new corporate logo, aircraft logos and livery, trade show exhibit, website, and other sales materials.

In partnership with the Gilmore Group.

Brand Design
Logo
Trade Show
Vehicle Wrap
Advertising
Collateral
Merchandise

Texas BBQ at its finest. Briskets and branding served up daily. Now with three locations, these guys kick ass and I'm honored to have helped them establish themselves as one of the most sought after BBQ joints in Dallas. Look them up if you're in town.

Brand Design
Logo
Packaging
Vehicle Wrap
Advertising
Collateral
Merchandise

Here is a small collection of AI generated images and graphics I have created for clients and personal use. AI is a great tool to add images where none exist, or to ideate concepts. You can see more of my work at https://driftmetal.com/ my little AI playground.

Some fancy footwork was required for this exploratory project to tighten the Golden Globes branding on a national scale. Currently, every region has their own identities which is not ideal, so here are some concepts to bring it all together.

Brand Design
Logo
Collateral
Equipment
Merchandise

Brand design for family-owned brewery in Grand Marais, MN. Great people making great beer deserve great branding. Lots of time spent researching and defining the identity we call North Woods Modern. 

Brand Design
Logo
Packaging
Collateral
Merchandise

The science of adhesion is not something to be taken lightly. A brighter and stickier brand was in order here.

In partnership with Spyglass Creative.

Brand Design

Logo

Advertising

Collateral

Beautiful food needs beautiful branding. Like salt, the brand should enhance the food, not overpower it. Simple, elegant and ohh so tasty.

Brand Design
Logo
Style Guide
Packaging
Collateral

An Uptown, Minneapolis landmark, this beautiful resting place for beautiful people deserved a beautiful refresh. Inspired by the modern architecture and beautifully reflective landscaping.

In partnership with Spyglass Creative.

Brand Design
Logo
Advertising

A timeless style deserves a timeless brand. Fisher + Baker creates menswear where function is the style and style is the function.

Brand Design
Logo
Packaging
Collateral
Advertising
Website
Retail Merchandising

Branding and marketing for numerous medical device and technology companies over the years. Ongoing marketing support designing product logos, sales tools, packaging, ads, trade show graphics, websites and general internal comms.

Brother Justus was a Minnesota monk who built whiskey stills and gave them away to struggling farmers in the 20s and 30s. That's pretty awesome. This Minnesota company makes awesome Minnesota whiskey. The branding's pretty awesome, too.

Brand Design
Logo
Packaging
Collateral
Merchandise

Sometimes an old paddle needs a little TLC. An iconic outfitter at the end of the Gunflint Trail in Minnesota, Voyageur Canoe Outfitters needed a little ID update. Building off their original hand drawn logo, the new version is now more legible yet still maintains its charm.

Brand Design
Logo
Advertising
Merchandise

Pulling out all the heavy graphics for Warn at the SEMA trade show.

In partnership with Stein, LLC.

Brand Design
Exhibit

Business intelligence. Design elegance.

In partnership with Spyglass Creative

Brand identity for a kick-ass, don't mess with me, multi-disciplinary marketing firm. Hire them for their ideas, not yours.

Brand Design
Logo
Collateral
Environmental

Brand merchandising for 4WP Riverside, CA. Bold n' gritty. As a leader in aftermarket parts for the 4 wheeler kids, these graphics need to speak in mud, sweat and tears. Put your air down!

In partnership with Stein, LLC.

Brand Design
Exhibit

Branding concepts for a family-owned landscape supply business. Standing out from the crowd of green, trees and grass, this bold geometric "H" makes its own statement with a nod to moving elements up, down, forward and back.

Brand Design
Logo
Vehicle Wrap
Equipment

Concepts for a wine label. Notes of blackberry and chocolate.

In partnership with Spyglass Creative

A little of this-that-and-what-not.

My submission into the Minnesota flag design call for entries.

This design represents the state and people of MN as dynamic, enduring, and forward-thinking. Our unique state challenges us naturally and socially yet we strive forward because that is what we are supposed to do… as humans… keep doing better, with each other, and with our resources.

The cycle of our seasons as well as our natural resources are symbolic in the colors of white, green and blue. 10,000 lakes turn icy white under a blanket of snow only to melt into beautiful blue pools surrounded by the light green birth of a new Spring. The ups and downs but moving forward.

The social issues of today, sometimes warm and other times cold and challenging, jagged-edged and never perfect, making us wonder… can we do better? The ups and downs but moving forward.

And of course the north star. It is our constant beacon of unity in a world of challenge. It is our place here and in our United States.

Lastly, the “M”. If at first you don’t see it, when you do you won’t forget.