About
25 years of building brands that last.
I've spent over two decades at the intersection of business strategy and creative execution. From the high-stakes world of aerospace and medical technology to the soulful, tactile branding of craft whiskey and BBQ, my approach remains the same: design is a business tool, not just an aesthetic choice.
I founded Chris Gorney Design to offer companies a different kind of partnership: the high-level creative firepower of a large agency, the kind I've delivered for brands like Textron Aviation and St. Jude Medical, but with the agility, direct communication, and senior-level focus of an independent consultant.
My Philosophy
Strategy before pixels.
I don't start with a mouse; I start with a "why." Before we talk about colors or fonts, we talk about your market position, your competitive challenges, and your long-term goals.
Why Work With Me
A veteran's eye. A relentless focus on consistency.
The best work comes from deep collaboration. Whether I'm acting as a fractional Creative Director for a startup or partnering with a world-class agency like Spyglass or Gilmore Group, I bring a veteran's eye for detail and a relentless focus on consistency.
I'm based in Minneapolis, Minnesota, but my work lives everywhere, from the tail fins of aircraft in Slovenia to the shelves of retail shops across the U.S.
Selected Clients
Brands I've worked with.
- Medical Device
- Boston Scientific, Silk Road Medical, Aerin Medical, Medtronic, St. Jude Medical, Endologix
- Consumer & CPG
- General Mills, Pillsbury, 3M, Domino's Pizza, Quaker Oats, Novartis, Lunds & Byerlys
- Sport & Outdoor
- Callaway Golf, Nike ACG, The North Face, 4 Wheel Parts, Warn Winches
- Aviation & Hospitality
- Pipistrel Aircraft (Textron Aviation), Hilton Hotels, SOHO Exhibits
- Brewing & Lifestyle
- Voyageur Brewing Company, Lockhart Smokehouse
- Banking & Finance
- Chase Manhattan, Mellon Bank, TD Bank