Lockhart Smoke House is a kick-ass BBQ joint in Dallas, Texas. I was asked to develop a brand identity which would reflect the gritty and authentic “char” of such an establishment. Pulling inspiration from old signage , color from burning coals, an accent star from the big state of Texas and a dose of attitude, I was able to create a memorable and distinct set of elements.


LHSH_gearman in blank t-shirt