This is a typical approach to developing a new brand identity for a small company. Working with Spyglass Creative, I designed three approaches for F2, each containing a logo and application to a direct mail piece, a website and some sort of collateral.

F2_logo2F2_logo2.2F2_logo2_mailerF2_logo2_websiteF2_logo2_folderF2_logo1F2_logo1.2F2_logo1_mailerF2_logo1_webF2_logo1_folderF2_logo3F2_logo3.2F2_logo3_mailerF2_logo3_website