Working with Entolo, we took an aging but high profile golf brand to a new level. Callaway has always had its core customers, but in order to compete with up and coming brands they needed to reposition themselves in the market place. While other major players focused exclusively on technology, we focused Callaway to appeal to the lifestyle as well. This included a logo “tweak” as well as a full scale retail redesign.

Callway_logo_old

 

Callaway_logo

Callaway_apparelCallaway_pga

Callaway_retail1

Callaway_retail2