4 Wheel Parts (4WP) is an aftermarket truck and jeep retailer specializing in accessories and modifications. I was hired by Stein to develop the graphics and communication packages for two new retail locations. We were presented with the challenge of organizing a store with multiple brands and categories all while keeping the 4WP brand front and center. We successfully achieved this goal by using large monotone imagery, a limited but bold color palette and easy-to-read way finding and infographics all supported with an outstanding and rugged merchandising system.

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